# Less and Cosmos Visual Identity ## Core Lockup - English wordmark: `less and cosmos.` - Chinese slogan: `一念纯粹,万里星辰。` - Symbol: a small spark dot followed by a thin orbital arc. - Style: no gradients, no shadows, no decorative noise. ## Palette | Name | HEX | Use | | --- | --- | --- | | 纯粹之境 / Absolute Void | `#0B0C10` | Primary background, hardware surface, website base | | 寂静星云 / Muted Nebula | `#1F2833` | Secondary background, modules, cards | | 星光极白 / Cosmos White | `#F5F5F7` | Main text, fine lines, chart strokes | | 智慧水星 / Mercury Silver | `#C5C6C7` | Secondary labels, borders, metadata | | 一念微光 / The Spark Gold | `#E6C687` | Rare emphasis, badges, primary spark | ## Files - `logo-less-and-cosmos.svg`: full horizontal lockup. - `logo-less-and-cosmos-dark.svg`: full horizontal lockup on Absolute Void. - `logo-less-and-cosmos-light.svg`: full horizontal lockup tuned for white or light backgrounds. - `logo-less-and-cosmos-light-bg.svg`: light-background full horizontal lockup on Cosmos White. - `logo-mark.svg`: standalone visual symbol. - `logo-mark-dark.svg`: standalone visual symbol on Absolute Void. - `logo-mark-light.svg`: standalone visual symbol tuned for white or light backgrounds. - `logo-mark-light-bg.svg`: light-background standalone visual symbol on Cosmos White. - `logo-chinese.svg`: symbol with `纯粹星辰`. - `logo-chinese-dark.svg`: symbol with `纯粹星辰` on Absolute Void. - `logo-chinese-light.svg`: symbol with `纯粹星辰` tuned for white or light backgrounds. - `logo-chinese-light-bg.svg`: symbol with `纯粹星辰` on Cosmos White. - `logo-chinese-slogan.svg`: symbol with `纯粹星辰` and `一念纯粹,万里星辰。`. - `logo-chinese-slogan-dark.svg`: symbol with Chinese name and slogan on Absolute Void. - `logo-chinese-slogan-light.svg`: symbol with Chinese name and slogan tuned for white or light backgrounds. - `logo-chinese-slogan-light-bg.svg`: symbol with Chinese name and slogan on Cosmos White. - `logo-less-and-cosmos-mono.svg`: monochrome full lockup for engraving, watermarking, and simple print. - `logo-mark-mono.svg`: monochrome standalone symbol. - `logo-preview.html`: local preview for background and palette checks. - `png/`: exported website-ready PNG versions in 1x and 2x sizes. ## Usage Notes - Keep the mark small and quiet. It should feel engraved or suspended, not loud. - Use the gold dot sparingly; it represents the single pure intention. - Prefer spacious layouts and wide tracking around the Chinese slogan. - For production typography, use Inter Light or Helvetica Neue Ultra Light for English, and a thin modern Chinese sans such as Source Han Sans SC Light or Noto Sans SC Light.