lessncomos/brand

Less and Cosmos Visual Identity

Core Lockup

• English wordmark: less and cosmos.
• Chinese slogan: 一念纯粹，万里星辰。
• Symbol: a small spark dot followed by a thin orbital arc.
• Style: no gradients, no shadows, no decorative noise.

Palette

Name	HEX	Use
纯粹之境 / Absolute Void	#0B0C10	Primary background, hardware surface, website base
寂静星云 / Muted Nebula	#1F2833	Secondary background, modules, cards
星光极白 / Cosmos White	#F5F5F7	Main text, fine lines, chart strokes
智慧水星 / Mercury Silver	#C5C6C7	Secondary labels, borders, metadata
一念微光 / The Spark Gold	#E6C687	Rare emphasis, badges, primary spark

Files

• logo-less-and-cosmos.svg: full horizontal lockup.
• logo-less-and-cosmos-dark.svg: full horizontal lockup on Absolute Void.
• logo-less-and-cosmos-light.svg: full horizontal lockup tuned for white or light backgrounds.
• logo-less-and-cosmos-light-bg.svg: light-background full horizontal lockup on Cosmos White.
• logo-mark.svg: standalone visual symbol.
• logo-mark-dark.svg: standalone visual symbol on Absolute Void.
• logo-mark-light.svg: standalone visual symbol tuned for white or light backgrounds.
• logo-mark-light-bg.svg: light-background standalone visual symbol on Cosmos White.
• logo-chinese.svg: symbol with 纯粹星辰.
• logo-chinese-dark.svg: symbol with 纯粹星辰 on Absolute Void.
• logo-chinese-light.svg: symbol with 纯粹星辰 tuned for white or light backgrounds.
• logo-chinese-light-bg.svg: symbol with 纯粹星辰 on Cosmos White.
• logo-chinese-slogan.svg: symbol with 纯粹星辰 and 一念纯粹，万里星辰。.
• logo-chinese-slogan-dark.svg: symbol with Chinese name and slogan on Absolute Void.
• logo-chinese-slogan-light.svg: symbol with Chinese name and slogan tuned for white or light backgrounds.
• logo-chinese-slogan-light-bg.svg: symbol with Chinese name and slogan on Cosmos White.
• logo-less-and-cosmos-mono.svg: monochrome full lockup for engraving, watermarking, and simple print.
• logo-mark-mono.svg: monochrome standalone symbol.
• logo-preview.html: local preview for background and palette checks.
• png/: exported website-ready PNG versions in 1x and 2x sizes.

Usage Notes

• Keep the mark small and quiet. It should feel engraved or suspended, not loud.
• Use the gold dot sparingly; it represents the single pure intention.
• Prefer spacious layouts and wide tracking around the Chinese slogan.
• For production typography, use Inter Light or Helvetica Neue Ultra Light for English, and a thin modern Chinese sans such as Source Han Sans SC Light or Noto Sans SC Light.